Launching // Hoop Art

December 2026

Limited-edition art on durable vinyl wraps

Press & media

Press room.

Everything you need to cover CANVASD and Hoop Art: the latest news, key facts, logos, story ideas and a direct line to our team.

The latest news, key facts, logos, story ideas and a direct line to our team.

Our mission

Artists. Amplified.

In the age of AI, CANVASD champions human creativity.

We feature exclusively human-made art, promote emerging and differently-abled artists, and partner with small businesses and craftspeople whose work reflects skill, passion, and purpose. Our mission is to uplift and amplify the people behind the platform, giving their work the visibility, support, and recognition it deserves.

Latest news

Hoop Art is coming

Our announcements, newest first. Free to quote and republish.

Press release · For immediate releaseOct 30, 2026

CANVASD opens pre-launch list for Hoop Art, limited-edition art wraps that turn any basketball hoop into an original artwork

Launching December 2026, CANVASD lets players, families, schools, parks, and brands wrap a backboard in work from a global roster of artists, or in their own art.

October 30, 2026 · CANVASD today opened the pre-launch email list for HOOP ART, the first collection of artist-licensed, limited-edition art wraps made for basketball hoops in the world. Hoop Art launches in December 2026, and people who join the list at shopcanvasd.com get first access to the debut drop.

Each HOOP ART wrap is printed on durable adhesive vinyl and made to fit regulation- and non-regulation-size backboards in five sizes: 72×42, 60×36, 54×33, 48×30 and 44×28 inches. Customers choose a design from CANVASD’s global roster of featured artists, released in numbered limited editions, or submit their own artwork or photo for a bespoke, made-to-order wrap.

HOOP ART is made for every court: driveway and backyard hoops, school gyms and playgrounds, public parks and urban courts, as well as corporate events, branded activations, and sports clubs.

“Basketball courts are some of the most-loved public spaces in the world. With Hoop Art, we’re bringing art, identity, and color to these spaces—where creativity and self-expression have always been part of the game,” said Dana Loftus, founder of CANVASD.

CANVASD celebrates human achievement. In the age of AI, we feature exclusively human-made artwork and prioritize emerging and differently-abled artists. We partner with small, independent co-brand manufacturers whose work reflects genuine skill, passion, and commitment to their craft. By bringing individual talent and resources together on one platform, we create opportunities for everyone to do more of what they do best, while giving customers access to fully personalized products.

Featured artists keep the copyright to their work and earn royalties on every wrap sold. Artist applications are open now at shopcanvasd.com.

Availability

  • Pre-launch sign-upOpen now at shopcanvasd.com
  • Hoop Art launchDecember 2026
  • PricingAnnounced at launch

About CANVASD

CANVASD Art Wraps brings limited-edition, human-made art to sports equipment and other functional canvases. The platform connects a global roster of artists with premium manufacturing partners and with customers who want gear that's 100% their own. HOOP ART, durable vinyl art wraps for basketball hoops, is its first collection, with skate decks, surfboards, and more to follow. Learn more at shopcanvasd.com.

Media contact

media@shopcanvasd.com

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EmbargoNone. Free to publish.Coming in DecemberLaunch release, product photos and artist line-up.

Fact sheet

At a glance

Company
CANVASD Art Wraps
What we make
Limited-edition art wraps for sports gear and functional surfaces
First collection
Hoop Art: art wraps for basketball backboards
Launch
December 2026. Pre-launch list open now
The art
A global roster of featured artists, or your own artwork
Material
(For Hoop Art) Durable, self-adhesive, all-weather vinyl wraps, in five backboard sizes from 44×28 to 72×42 in
Based in
Playa Hermosa, Costa Rica, and Chicago, Illinois
Website
shopcanvasd.com

For editors

Story ideas

A few angles we think readers will care about. Happy to connect you with artists for any of them.

01

COURTS AS CANVASES /
ART YOU CAN PLAY ON

Public courts are community spaces. What happens when local artists wrap the hoops in your park?
—
Gallery-quality work moves off the wall and onto the gear people use every day, elevating aesthetic.

02

BUILT TO LAST / CREATIVITY OVER CONSUMPTION

In today’s economy, creativity is a cost-effective way to breathe new life into the gear we already own.

03

A NEW INCOME STREAM FOR ARTISTS & SMALL BUSINESSES

Artists keep their copyright and earn royalties on every limited-edition wrap. Small craft manufacturers leverage existing workflows to reach more customers without any additional lift.

04

One of one

Kids’ drawings, team crests, family photos: customers can wrap a hoop in their own art.

05

INCLUSIVE BY DESIGN /
ART AS AGENCY

The roster welcomes emerging and established artists, including neurodivergent and disabled talent.
—
In a world that at times feels out of control, creation is a vibrant reminder of human agency to affect change.

06

Disrupting the value chain

Every season, large companies decide a few product options, top-down, at scale. CANVASD flips that model: customers choose the gear they want, in the design they want it—making bespoke gear accessible to everyone.

Media kit

Brand assets

Free to use in coverage of CANVASD. Please don't alter the logo.

Colors

Ink#0B0B0A
Paper#F3F1EC
Fuchsia#E20BD4
Volt#CFFF04

Using our name & logo

  • Write itCANVASD in all caps. HOOP ART: two words, in all caps.
  • Space itKeep clear space around the logo at least the height of the letter C.
  • Keep itDon't stretch, recolor, rotate, outline or add effects to the logo.

Product photography arrives in December

High-resolution images of Hoop Art wraps, the artists and installs will be added here at launch. Working on a story now? We'll send them to you first.

Request early access

Boilerplate

About CANVASD

CANVASD Art Wraps brings limited-edition, human-made art to sports equipment, gear, and other functional surfaces. The platform connects a global roster of artists with premium manufacturing partners and with customers who want gear as original as they are. HOOP ART, art wraps for basketball hoops, is its first collection, with skate decks, surfboards, and more to follow. Learn more at shopcanvasd.com.

Contact

Talk to us

Write to media@shopcanvasd.com for interviews, early access, product samples, artist introductions or anything else for your story.

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